Tourism Winnipeg leisure campaign illustrations

Tourism Winnipeg’s last leisure campaign focused on showing Winnipeg through the eyes of an illustrator. Throughout the campaign, illustrations of different tourism attractions were used on their website, email newsletters, and advertising. Below are three examples of illustrations I created for the campaign, using Adobe Illustrator. It was important to both me and the client to have people of different ethnicities and abilities represented in the pieces, to promote Winnipeg as an inclusive city.