State of the City Postcard

Economic Development Winnipeg (EDW) was a major sponsor at the 2022 and 2023 State of the City luncheons. As part of the sponsorship, EDW could put printed pieces at each place setting for guests to take home; the risk was that people would choose to leave it on the table. I worked with the Director of Marketing to come up with a postcard idea for the luncheon. The concept was to send this to someone you know, inviting them to visit Winnipeg. A simple photo have made enough of a visual impact, so I created an illustration of the Winnipeg skyline. We also requested that the printer put stamps on every postcard, so all the guest would need to do was write their message and the address, then pop it in the mailbox. These postcards were a hit at the luncheon and many people complimented our CEO on the idea. It was also very popular with the EDW staff, with about 25 staff members sending out their own postcards to friends and family.

Photography by: Maddy Reico, courtesy of Economic Development Winnipeg